Changing the Perception of Your District Communications Conference

May 16, 2017

8:30 a.m. – 4:15 p.m.

Location: MASB Headquarters
1001 Centennial Way
Lansing, MI 48917

Cost: $180 each (includes lunch)

Download and Complete This Registration Form


8 a.m. Registration/Continental Breakfast
8:30 a.m. Welcome and Program Overview
8:40 a.m. Perception is Reality: Do You Know What Your Community Thinks About You?
Adele Cehrs, Epic PR Group
9:30 a.m. Reporter Panel Discussion: How to Get Your District Noticed
David Eggert, Associated Press
Ron French, Bridge Magazine
Lori Higgins, Detroit Free Press
Brian McVicar, MLive
Moderators: John Tramontana, MASB and Adele Cehrs, Epic PR Group
10;45 a.m. Break
11 a.m. Become Your Own Reporter: Using the Digital World to Get Your Message Out
Adele Cehrs, Epic PR Group
John Tramontana, MASB
Noon Lunch
1 p.m. Panel Discussion: Dealing With an Unexpected Crisis
John Deiter, Superintendent of DeWitt Public Schools
Shawn Lewis-Lakin, Superintendent of Royal Oak Schools
Narda Murphy, Superintendent of Williamston Community Schools
Rick Todd, Superintendent of Pinckney Schools
2 p.m. Stop a Crisis Before it Happens: Putting Together an Action Plan
Adele Cehrs, Epic PR Group
John Tramontana, MASB
3 p.m. Break
3:15 p.m. SPIKE Your Brand ROI: How to Maximize Marketing Opportunities for Your District
Adele Cehrs, Epic PR Group
4:15 p.m. Adjourn

Workshop Questions?
Contact Stacy Washington at 517.327.5936 or

Administrators will receive a total of six contact hours for attending the whole workshop.

Billing Policy: A $25 fee will be added per attendee to any balance due as of the date of the class/event.

Cancellation Policy: All cancellations must be in writing. A $25 cancellation fee will be charged for any and all cancellations. Substitutions are accepted in lieu of a cancellation. No refund one week from event.

MASB reserves the right to CANCEL all classes with fewer than 15 participants. Classes may be rescheduled due to weather. Registration and attendance at, or participation in MASB's conferences, CBAs and other activities constitutes an agreement by the registrant to MASB's use and distribution of the attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events.

Download and Complete This Registration Form

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