2021 Annual Leadership ConferenceAnnual Leadership Conference

Oct. 20 – 23, 2022
Grand Traverse Resort and Spa, Acme

Conference Price: $369 until Sept. 2, 2022; $399 for registrations submitted after Sept. 2, 2022

Register Online Here

The weekend includes:

  • Preconference Sessions on Thursday*
  • ALC on Friday and Saturday
  • Board Member Certification Classes (CBAs) all Weekend*
  • Exhibit Show
  • Delegate Assembly*
  • Networking Opportunities

. . .and so much more!

*Separate registration required; in person only.

If you have any questions, please contact Cindy Holmes.

SCECHs: Administrators and educators receive SCECH certification credits for attendance. Required forms to receive credits will be available online or from the MASB registration desk.

Thursday Preconference Workshop Options

Guiding Public Schools for Increasing Academic Achievement*

How do some school boards create higher student achievement than others? Evidence shows that high- and low-achieving districts have distinct differences in both their knowledge and beliefs. Join the MASB team for a deep dive into those differences and an exploration of just how the governance team can build their capacity with a focus on student outcomes.

Michigan Council of School Attorneys Fall Conference*

The 2022 edition of the Michigan Council of School Attorneys Fall Conference includes sessions for school board members and other school officials that focus on trending legal issues impacting school districts. The MCSA Board of Directors invites you to attend this unique conference to learn about the latest updates and details on complying with school-related laws and court decisions from school law attorneys who work directly with boards of education and their superintendents.

Session topics include:

  • LGBTQ+ Legal Issues
  • Best Legal Practices for Handling Parent Concerns and Community Complaints
  • Avoiding the Legal Pitfalls of Staff Shortages
  • Under the Microscope: Identifying Conflicts of Interest on Your School Board
  • Weathering the Storm: School Boards and Politics

*Separate registration required; in person only.

Featured General Sessions

Friday, Oct. 21, 8:30 – 10 a.m.

7 Lenses of Ethical Leadership

Linda Fisher Thornton

Linda Fisher Thornton, CEO of Leading in Context, Author of "7 Lenses: Learning the Principles and Practices of Ethical Leadership” and Adjunct Associate Professor, University of Richmond School of Professional and Continuing Studies

The challenges school leaders face are increasing in complexity. With these challenges, there is a critical need for a broader, higher-level process for ethical thinking, decisionmaking and leadership. In this session, Linda Fisher Thornton shares seven perspectives for seeing ethical choices that provide a multidimensional view and guide our thinking as we work together to build positive schools and communities.

Saturday, Oct. 22, 8:30 – 10 a.m.

because I said I would: The Importance of a Promise

Alex Sheen

Alex Sheen, Founder, because I said I would

We live in a society that often does not respect the importance of a promise. It is too easy to say, "I'll get to it" or "tomorrow." In many ways, we have become numb to disappointment and broken commitments. This expectation starts to fade into our character as individuals. Alex Sheen believes that every individual has the strength to become a person of their word. As the Founder of an international social movement, Alex shares his insights and actionable ways to become better at fulfilling commitments. He inspires others to become more accountable to their promises through compelling and real-life examples from the because I said I would movement. Alex convincingly illustrates how integrity and keeping your promises are forever interwoven. He discusses how holding ourselves and each other accountable truly changes humanity for the better.

because I said I would is the featured charity for the 2022 ALC.

Saturday, Oct. 22, 2:30 – 3:45 p.m.

Creating a Culture of Dignity

Rosalind Wiseman

Rosalind Wiseman, Cofounder, Cultures of Dignity

Treating people with dignity matters. But creating a culture of dignity must go beyond slogans, posters and programs that don’t have real-life applications or only exist briefly and then disappear. What is needed is a principle-based approach that gives people structure and flexibility to turn common social challenges that often exacerbate tensions between us into teachable moments where everyone’s dignity is affirmed. Moments that create a sense of belonging for everyone. With this as a foundation, adults and young people can learn skills to understand emotions, manage conflicts, create appropriate boundaries and effectively advocate for themselves. This environment creates strong, supportive relationships where adults, children and communities thrive.


Featured Charity

because I said I would is the featured charity for the 2022 #MASBALC. Learn more and submit your donation here.

Hotel Accommodations

Country Inn & Suites by Radisson
420 Munson Ave
Traverse City, MI 49686

Make reservations online or call 231.668.7280 and mention “Michigan Association of School Boards” or code MASB22.

Room rate: $129*

*Before applicable taxes/fees. Proof of sales tax exemption must be received by the hotel.

Reservation Deadline: Oct. 1, 2022

**MASB's room blocks at the Grand Traverse Resort and Spa and Sleep Inn & Suites are FULL. Please contact Whitney Haughey at [email protected] or 517.327.5926 to be added to the waiting list. You may continue checking for cancellations by contacting the hotel directly.

If you have reservations that you are not going to use, please let us know at [email protected] to help accommodate another attendee if possible.**

Grand Traverse Resort and Spa—reservation deadline has passed
100 Grand Traverse Village Blvd
Acme, MI 49610
Group Code: MASB22

Room Rates:
$159* Hotel Guestroom
$189* Tower Guestroom

*Before applicable taxes/fees and $16.95 daily resort fee. Proof of sales tax exemption must be received by the hotel.Sleep Inn & Suites—reservation deadline has passed

Sleep Inn & Suites—reservation deadline has passed
5520 US 31 North, Building A
Acme, MI 49610
Group number: JB41X0

Room rate: $179*

*Before applicable taxes/fees. Proof of sales tax exemption must be received by the hotel.

Arriving Wednesday
Conference registration will be open for early arrivals on Wednesday from 6 – 8 p.m. The MASB Registration Desk will be located at the Tower Registration Desk on the lower level of the Grand Traverse Resort.

About Traverse City

In the heart of the Great Lakes lies Traverse City—the cultural and social center of a four-season recreational paradise. For over a century, visitors have come here to enjoy its unique mixture of relaxation, adventure and unrivaled natural splendor. With the perfect mix of charm and sophistication, Traverse City has something for everyone.

Explore what Traverse City has to offer at traversecity.com.

No refunds are given for cancellations within seven days of the event; walk-ins are accepted per-space availability; substitutions may be made in lieu of cancellations. All cancellations must be submitted in writing and will be charged a $25 cancellation fee. If you have any questions, please contact Cindy Holmes.

No Recording or Videotaping Disclaimer

Out of respect to our speakers and facilitators as well as to protect your investment, please do not record any MASB CBA, Preconference, General or Clinic Session, event or workshop. We encourage you to take photos and share them on social media with the hashtag #ALC2022.